1:1 Business Idea Validation Coaching

Have a business idea?
Test it before you invest.

In 6 focused coaching sessions, we examine your market, customers, competition, assumptions, costs and risks so you can make a confident Go / Refine / No-Go decision before committing significant time and money.

✓ Evidence-led    ✓ Structured process    ✓ NDA with every client

The Validation Package

6 private 1:1 sessions with Marlon

$4,500

One investment. A clear decision.

✓ Market & competition analysis
✓ Assumption testing plan
✓ Cost & risk review
✓ Viability criteria & next steps
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The problem

A good idea isn't enough.

Most entrepreneurs invest savings, months of effort and their reputation while critical assumptions remain untested. By the time the cracks show, the money is already spent.

“Is there really a market?”

You believe people want it, but you have no solid evidence of demand.

“Who will actually pay?”

Friends say it's great, but compliments are not customers.

“What could sink it?”

Hidden costs, competitors and risks you haven't spotted yet.

“The goal isn't to prove your idea is good. The goal is to find out what the evidence says.”
The solution

Six sessions. One clear, evidence-based decision.

A structured 1:1 coaching program that takes your idea from hopeful hunch to a tested, defensible business concept.

SESSION 01

Feasibility Analysis

Market demand, competition, regulations and trends.

SESSION 02

Assumption Validation

Identify risky beliefs and design low-cost tests.

SESSION 03

Costs & Operations

Model finances, resources, partnerships and roadblocks.

SESSION 04

Concept Prototyping

Shape the proposition, gather real feedback, iterate.

SESSION 05

Critique & Defence

Surface objections and build evidence-based answers.

SESSION 06

Viability Decision

Review findings objectively: Go, Refine or No-Go.

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Client results

Clarity before commitment.

★★★★★

“Marlon helped me spot a pricing flaw that would have cost me thousands. I refined the idea and launched with confidence.”

— Client Name, Founder

★★★★★

“The structured process forced me to test what I'd been assuming for months. Worth every cent.”

— Client Name, Entrepreneur

★★★★★

“A No-Go answer saved my savings. Now I'm validating a much stronger idea instead.”

— Client Name, Startup Owner

The investment

Business Idea Validation Package

$4,500

6 private 1:1 sessions, paid up front

✓ Six structured validation sessions
✓ Market, customer & competitor review
✓ Assumption testing plan
✓ Cost, operations & risk analysis
✓ Viability criteria & final recommendation
✓ NDA & secure client account
Buy NowBook a Discovery Call
FAQ

Questions, answered.

Who is this coaching for?
Entrepreneurs with a business idea, those preparing to launch, or anyone rethinking an existing concept who wants evidence before investing more.
What if my idea isn't viable?
That's a valuable outcome. A No-Go or Refine decision can save you far more than the cost of the program and point you toward a stronger direction.
How are the 6 sessions scheduled?
Sessions are held online and typically spaced to give you time to run validation tests between meetings. We agree a schedule on your discovery call.
Is my idea kept confidential?
Yes. Every client signs an NDA before sharing details, and your materials are kept in a secure client account.
What happens on the discovery call?
We discuss your idea, your goals and whether the package is the right fit. There's no obligation.

Is your idea worth pursuing?

Let's put it to the test before you put your money on the line. Book a free discovery call with Marlon or secure your 6-session package today.